Product photography captured in my studio during Melbournes 3 month lockdown. I thought id keep productive during this downtime so it was the perfect time to try some new techniques and ideas that were swirling around my head, what better subject to shoot than some of my favourite helmets.
Scroll to the bottom to view a short BTS Video
I was contacted by John from Dialogue Visual Communication to be a part of a commercial photoshoot for one of his clients. The product to photograph was a very large industrial piece of machinery, not something i would normally shoot but i was up for the challenge.
The machine itself turns rolls of sheet metal into framing for use in the construction industry, namely metal framing for houses and buildings. The machines manufacturer ‘Enduro’ is a subsidiary of a much larger parent company, Blue Scope Steel Australia. The client required images of their new machine for use on their website, brochures and also marketing materials both printed and online. To light such a large complex object I used a mix of both studio flash and also LED light painting techniques to make the machine pop from the cluttered background and the rest of the warehouse. Working closely with John and the ‘Enduro’ sales team on site we spent a few hours creating images and nailed the brief. Below are a few samples that we came away with.
If you’d like to chat about capturing some high quality imagery for your brand or product drop me an email
Back in May the marketing team from WildernessWear got in touch to create some new imagery for their many products for social media and their website. Wilderness Wear are an Australian owned company that manufactures their products right here in inner Melbourne. Bringing the finest merino wool socks, undergarments and outdoor clothing to market since 1989. After briefing by the client a date and location was chosen with the marketing manager, Jonathan from Three Peaks Digital, and we headed with a small team up to the stunning Mt Macedon about and hours drive north of Melbourne.
For these images we really wanted to capture the product being used in its intended environment, the Aussie outdoors, so this beautiful part of Victoria was the perfect backdrop for us. Having the marketing manager on this shoot was not only fun but gave us the chance to create exactly what kind of imagery he required to best represent the brand online. Having him on hand to review the images on the fly made the day run smoothly as we nailed every shot, location and product.
Wilderness Wear is a brand i really stand behind and love working with as their products are excellent ( I’m wearing their merino socks as i’m typing this). I’m really looking forward to our next shoot together on location wherever that may take us.
If you’d like to chat about capturing some high quality imagery for your brand or product. Get in touch here
“We loved working with Alex on the WW product shoot. The images captured met the brief and more. Alex’s creativity really shone through and his understanding of imagery requirements across websites, social media etc. plus his quick turnaround time meant we’ll definitely be using his services for future product range shoots.”
Local distilling company The Natural Distilling Co approached me earlier this year to create some fresh imagery for their brand. The brief was to create some eye capturing imagery for use on their website and social media accounts. The shoot was more about their product being used in the real world with drinks and cocktails rather than static e-commerce style images on a white backdrop ( the brand already had that content).
We set up the shoot to take place at a bar that one of the co-owners runs which would give us the perfect mix of outdoor and indoor settings. I do love having the client/business owners on board during a shoot as everyone can give their input and help shape the look and feel of what we capture. I used a tethered capture straight to my laptop for this shoot so the clients could see immediately what the photos looked like and make any changes to the styling or set on the fly. Working this way always guarantees client satisfaction and makes sure we are creating exactly what they require to meet the brief.
The client came away with many months worth of new social media and website content from just a half day photoshoot. We already have plans for the next on location photoshoot which will involve heading to country Victoria to capture the farm where the hemp gin/vodka is not only harvested but distilled and bottled. I’m very much looking forward to the next planned shoot as soon as Covid restrictions ease and we can get back to work.
If you’d like to chat about capturing some high quality imagery for your brand or product. Get in touch by Clicking HERE
“The first lot of edited images you sent through looked amazing mate, great work. A big thanks for moving so quickly on all of this. We are all super happy with the results of last weeks shoot and very much look forward to working with you again.”
“These are bloody great, and the ones you sent through edited are smick, well done!”
It’s rare that i can eat and drink my subjects but thats exactly what happens every-time i shoot for the fine folk from Benzina Cantina. This Mexican Cantina in the heart of Preston serves up THE BEST Mexican cuisine and drinks this side of Juarez. This shoot consisted of a mixture of lifestyle, food photography and a lot of drink specials ( plus anything else that took my eye).
It’s always a good time shooting for Benzina and definitely worth checking out if you have a thirst for some cocktails and some pesos burning a hole in your wallet.
Client - Benzina Cantina
I recently spent some time with Andrew from Grimm Industries at his workshop in Melbourne. Andrew has turned his passion into a business and creates the best V8 coffee tables and automotive inspired furniture in Australia. His finished products use all kinds of engine parts to create furniture such as tables, lamps, seats and some one off specials. It was such a great experience shooting his furniture and giving it a dramatic moody look with the use of multiple studio lights, some coloured gels and some smoke. We didn’t want the typical boring white online store look as this just didn’t gel with the brand and the style of products. The images from this shoot will be used both on the Grimm website and social media channels.
Check out more of Andrews custom made furniture below
Get in touch below to discuss a tailored photoshoot for your bespoke products, service or business.
A lazy Sunday afternoon chasing some golden hour lighting with the MV Agusta 2018 Limited Edition Pirelli 800RR Brutale with sponsored stuntman Lukey Luke. We only had an hour to quickly whip up some images in the fading sunlight. This bike is absolutely stunning a piece of art with the performance to match its looks and if you look closely enough you can tell my his expression that Lukey just might be enjoying himself.
Head over to www.llstunt.com to keep up to date with this crazy cat
Head over to mvagusta.com.au for some more Italian Bike Pornography
Flick me an email if you want some shots of your bike and we can make sexy photos of your bike
After months of preparation Benzina Cantina finally had their Grand Opening last Saturday night and what a night it was i'm still recovering. DJ's, Mariachis and many shots of Tequila the place was packed to the brim even though the weather was freezing. I was on hand to capture the night but most of all to enjoy and catch up with good friends. Heres a small sample of how the night unfolded.
Concrete Playground just wrote an article featuring some of my shots, click the link below to read all about Benzina.
Find Benzina Cantina at 84 High Street, Preston.
