ON LOCATION COMMERCIAL Lifestyle photoshoot for Malvern Star
Ok so I’m a little late with getting this up on my blog but back in October 2017 Freestyle Photography was hired to shoot stills content for Australia’s oldest bicycle brand Malvern Star Cycles. Their parent company Sheppard Cycles are Australasia’s largest cycling company and distributor. Meeting the marketing team before the shoot we organised locations, riders and the products to be shot, in the end we set up this shoot on a really tight budget and nailed all we needed to with an early start before sunrise and a finish just before sunset. The shots created were used for the 2018 range of bikes for use in dealer catalogues, in store, the MalvernStar website and also their social media accounts. There was a wide range of bikes that all needed to be shot in a lifestyle/outside environment ranging from cycle cross and gravel bikes, city commuters, a Womens E-Bike prototype, heritage ladies bikes and a few children’s bikes. Working with the team was great and we came away with some fantastic images for the client.