Alex Jovanovic 22/9/20 Alex Jovanovic 22/9/20

ENDURO ROLLFORMER- INDUSTRIAL PRODUCT PHOTOGRAPHY

I was contacted by John from Dialogue Visual Communication to be a part of a commercial photoshoot for one of his clients. The product to photograph was a very large industrial piece of machinery, not something i would normally shoot but i was up for the challenge.

The machine itself turns rolls of sheet metal into framing for use in the construction industry, namely metal framing for houses and buildings. The machines manufacturer ‘Enduro’ is a subsidiary of a much larger parent company, Blue Scope Steel Australia. The client required images of their new machine for use on their website, brochures and also marketing materials both printed and online. To light such a large complex object I used a mix of both studio flash and also LED light painting techniques to make the machine pop from the cluttered background and the rest of the warehouse. Working closely with John and the ‘Enduro’ sales team on site we spent a few hours creating images and nailed the brief. Below are a few samples that we came away with.

If you’d like to chat about capturing some high quality imagery for your brand or product drop me an email

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Alex Jovanovic 17/8/20 Alex Jovanovic 17/8/20

THE TIPPLERS BAR - PROMOTIONAL PHOTOSHOOT

Capturing quality imagery for your small business

The following are some images I created from a shoot with a local mobile service, The Tipplers Bar. This shoot took place at a very small gathering of 15 people for a private 40th birthday in a garage. Tipplers had no visual assets yet as this was their first gig so i was hired to shoot some content for them on the night. The shooting space and conditions were very difficult as ambient lighting was next to non existent and there was a large ugly garage door behind the bar. Only a handful of people at the bar at any one time so we really had to give the sense of a busy bar style environment. I am happy that we managed to come away with some moody, punchy and interesting images showing off what the Tipplers Bar staff and team bring to each event.

Looking to capture some professional images for your brand or service? Get in touch here

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Alex Jovanovic 16/1/20 Alex Jovanovic 16/1/20

Avanti Cycles Commercial Photoshoot - Road Cycling

The following are a small selection of images captured from a recent campaign for Australasia’s largest cycle industry company Sheppard Cycles. This full day shoot covered was shot across several locations and included many of the companies top brands including Avanti Cycles, Solo, Giro and the recently rebranded MyRide apparel.

Part 2 from this campaign shoot will be posted online soon

Client - Sheppard Cycles - MyRide

Below are Images from this shoot used on the Avanti and Solo Website and social media accounts

Alex Jovanovic 30/4/19 Alex Jovanovic 30/4/19

Malvern Star Cycles Lifestyle and product Photoshoot

ON LOCATION COMMERCIAL Lifestyle photoshoot for Malvern Star

Ok so I’m a little late with getting this up on my blog but back in October 2017 Freestyle Photography was hired to shoot stills content for Australia’s oldest bicycle brand Malvern Star Cycles. Their parent company Sheppard Cycles are Australasia’s largest cycling company and distributor. Meeting the marketing team before the shoot we organised locations, riders and the products to be shot, in the end we set up this shoot on a really tight budget and nailed all we needed to with an early start before sunrise and a finish just before sunset. The shots created were used for the 2018 range of bikes for use in dealer catalogues, in store, the MalvernStar website and also their social media accounts. There was a wide range of bikes that all needed to be shot in a lifestyle/outside environment ranging from cycle cross and gravel bikes, city commuters, a Womens E-Bike prototype, heritage ladies bikes and a few children’s bikes. Working with the team was great and we came away with some fantastic images for the client.