Manufacturing Portrait Photography - Grimm Industries
Meeting small business owners and learning about their story and journey is one of the parts i enjoy most about photography. Not only do i get to meet interesting and inspirational characters but i have the chance to create some creative images in their environment. This was the case with Andrew from Grimm Industries, I had the chance to spend an afternoon at his workshop capturing him in his element, welding, grinding and creating.
Andrew takes broken engine blocks and turns them into furniture, art and other metal creations. More of his work can be found on his website https://grimmindustries.com.au/
WILDERNESS WEAR - LOCATION LIFESTYLE BASED PRODUCT PHOTOGRAPHY
Capturing unique imagery for an outdoor brand with a lifestyle photoshoot in the Victorian countryside
Back in May the marketing team from WildernessWear got in touch to create some new imagery for their many products for social media and their website. Wilderness Wear are an Australian owned company that manufactures their products right here in inner Melbourne. Bringing the finest merino wool socks, undergarments and outdoor clothing to market since 1989. After briefing by the client a date and location was chosen with the marketing manager, Jonathan from Three Peaks Digital, and we headed with a small team up to the stunning Mt Macedon about and hours drive north of Melbourne.
For these images we really wanted to capture the product being used in its intended environment, the Aussie outdoors, so this beautiful part of Victoria was the perfect backdrop for us. Having the marketing manager on this shoot was not only fun but gave us the chance to create exactly what kind of imagery he required to best represent the brand online. Having him on hand to review the images on the fly made the day run smoothly as we nailed every shot, location and product.
Wilderness Wear is a brand i really stand behind and love working with as their products are excellent ( I’m wearing their merino socks as i’m typing this). I’m really looking forward to our next shoot together on location wherever that may take us.
If you’d like to chat about capturing some high quality imagery for your brand or product. Get in touch here
“We loved working with Alex on the WW product shoot. The images captured met the brief and more. Alex’s creativity really shone through and his understanding of imagery requirements across websites, social media etc. plus his quick turnaround time meant we’ll definitely be using his services for future product range shoots.”
2019 Historic Sandown - Race Meet Coverage
Tried my hand at capturing a bit of a behind the scenes look at the 2019 Victorian Historic Racing Register Sandown race meeting. These images were captured from late on Fridays practice from in an around the pit area and garages. What an amazing eclectic collection of old race cars from several different era’s and classes, It was great to get up close with the cars and the characters that keep them on track.
Prints available upon request.
Interested in getting some timeless photos of your pride and joy or just want to know more about my photo packages and race track coverage options? Hit the link below to get in touch
Malvern Star Cycles Lifestyle and product Photoshoot
ON LOCATION COMMERCIAL Lifestyle photoshoot for Malvern Star
Ok so I’m a little late with getting this up on my blog but back in October 2017 Freestyle Photography was hired to shoot stills content for Australia’s oldest bicycle brand Malvern Star Cycles. Their parent company Sheppard Cycles are Australasia’s largest cycling company and distributor. Meeting the marketing team before the shoot we organised locations, riders and the products to be shot, in the end we set up this shoot on a really tight budget and nailed all we needed to with an early start before sunrise and a finish just before sunset. The shots created were used for the 2018 range of bikes for use in dealer catalogues, in store, the MalvernStar website and also their social media accounts. There was a wide range of bikes that all needed to be shot in a lifestyle/outside environment ranging from cycle cross and gravel bikes, city commuters, a Womens E-Bike prototype, heritage ladies bikes and a few children’s bikes. Working with the team was great and we came away with some fantastic images for the client.
Avalon International Airshow 2019
The Australian International Airshow 2019
Every 2 years the Airshow rolls into town. I hadn’t been since 2015 so it was great to visit again. Although the weather was a stinking hot 39 degree i managed to snap a few photos of the action from the day. Was great to see the legendary F22 Raptor in action alongside the RAAF’s latest addition to its fleet the F35.
CLICK ANY PHOTO BELOW FOR AN ENLARGED GALLERY
Saint Side 10 year Street Party
10th Annual Saint Side Show and Shine
The John St Show and Shine street party just keeps getting bigger and better every year. Held once annually the Show & Shine is a celebration of custom bicycles spanning a 100-metre strip mall in the Melbourne suburb of St Albans. Also including a car show focusing on the best of Americana, west coast, custom and vintage lifestyles, the event is a truly unique and well-loved day in the west.
I have loved seeing how each year the event has evolved to become bigger and better just like the S/S brand. I recently looked back at the photos i shot at the 1st Saint Side Show and Shine back in 2010. Needless to say my photos were pretty rubbish haha.
Although i processed most the photos from the day in colour i decided to redo the whole set in Black & White for a change. I hope you enjoy.
Check out Saint Side below or visit their stores
Saint Side Saint Side on Instagram
22 John Street, St.Albans Melbourne OR . Level 2, 15 McKillop Street, CBD Melbourne
CLICK ANY PHOTO BELOW FOR AN ENLARGED GALLERY
Big Shot Van - Launch Party
Mobile Coffee Truck and Bar ‘ BIG SHOT’ launch Party and event coverage
The Big Shot Van is my little brothers latest business venture with his good friend Mike. On Sunday the 2nd December the official launch party at Benzina Cantina in Preston took place with a crowd of friends and family.
The van itself is a 1969 Citroen HY Van that has been painstakingly restored and fitted with an amazing interior fit-out. The boys bring a unique Melbourne café experience to you, providing top quality coffee and tasty treats, and also offering an exclusive bar service tailored to suit any kind of special event. It’s been a long journey for Chris and Mike to get the van from idea to finished product but the fruits of their labour all came together when the van “Bernie” was on display for all to see.
I was on hand for the launch day drinking the delicious Espresso Martinis that the boys had prepared and managed to snap a few shots.
For more information on the van and the services Big Shot Van can provide for events click the link below.
Benzina Cantina Grand Opening
After months of preparation Benzina Cantina finally had their Grand Opening last Saturday night and what a night it was i'm still recovering. DJ's, Mariachis and many shots of Tequila the place was packed to the brim even though the weather was freezing. I was on hand to capture the night but most of all to enjoy and catch up with good friends. Heres a small sample of how the night unfolded.
Concrete Playground just wrote an article featuring some of my shots, click the link below to read all about Benzina.
Find Benzina Cantina at 84 High Street, Preston.
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