Capturing unique imagery for an outdoor brand with a lifestyle photoshoot in the Victorian countryside

Back in May the marketing team from WildernessWear got in touch to create some new imagery for their many products for social media and their website. Wilderness Wear are an Australian owned company that manufactures their products right here in inner Melbourne. Bringing the finest merino wool socks, undergarments and outdoor clothing to market since 1989. After briefing by the client a date and location was chosen with the marketing manager, Jonathan from Three Peaks Digital, and we headed with a small team up to the stunning Mt Macedon about and hours drive north of Melbourne.

For these images we really wanted to capture the product being used in its intended environment, the Aussie outdoors, so this beautiful part of Victoria was the perfect backdrop for us. Having the marketing manager on this shoot was not only fun but gave us the chance to create exactly what kind of imagery he required to best represent the brand online. Having him on hand to review the images on the fly made the day run smoothly as we nailed every shot, location and product.

Wilderness Wear is a brand i really stand behind and love working with as their products are excellent ( I’m wearing their merino socks as i’m typing this). I’m really looking forward to our next shoot together on location wherever that may take us.

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“We loved working with Alex on the WW product shoot. The images captured met the brief and more. Alex’s creativity really shone through and his understanding of imagery requirements across websites, social media etc. plus his quick turnaround time meant we’ll definitely be using his services for future product range shoots.”

— Jonathan Ingram - Three Peaks Digital Agency