Local distilling company The Natural Distilling Co approached me earlier this year to create some fresh imagery for their brand. The brief was to create some eye capturing imagery for use on their website and social media accounts. The shoot was more about their product being used in the real world with drinks and cocktails rather than static e-commerce style images on a white backdrop ( the brand already had that content).

We set up the shoot to take place at a bar that one of the co-owners runs which would give us the perfect mix of outdoor and indoor settings. I do love having the client/business owners on board during a shoot as everyone can give their input and help shape the look and feel of what we capture. I used a tethered capture straight to my laptop for this shoot so the clients could see immediately what the photos looked like and make any changes to the styling or set on the fly. Working this way always guarantees client satisfaction and makes sure we are creating exactly what they require to meet the brief.

The client came away with many months worth of new social media and website content from just a half day photoshoot. We already have plans for the next on location photoshoot which will involve heading to country Victoria to capture the farm where the hemp gin/vodka is not only harvested but distilled and bottled. I’m very much looking forward to the next planned shoot as soon as Covid restrictions ease and we can get back to work.

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