I was contacted by John from Dialogue Visual Communication to be a part of a commercial photoshoot for one of his clients. The product to photograph was a very large industrial piece of machinery, not something i would normally shoot but i was up for the challenge.

The machine itself turns rolls of sheet metal into framing for use in the construction industry, namely metal framing for houses and buildings. The machines manufacturer ‘Enduro’ is a subsidiary of a much larger parent company, Blue Scope Steel Australia. The client required images of their new machine for use on their website, brochures and also marketing materials both printed and online. To light such a large complex object I used a mix of both studio flash and also LED light painting techniques to make the machine pop from the cluttered background and the rest of the warehouse. Working closely with John and the ‘Enduro’ sales team on site we spent a few hours creating images and nailed the brief. Below are a few samples that we came away with.

If you’d like to chat about capturing some high quality imagery for your brand or product drop me an email